CANADA
Ten years studying in Canada
Edison spent ten years studying in Canada. He earned a bachelor's degree in Marketing and a master's degree in International Trade.
ABOUT THE FOUNDER
Built by someone who has worked across both sides of a cross-border order.
TruNexo combines overseas market understanding with hands-on, China-side sourcing support. Edison Zhao brings the buyer perspective, product experience and commercial context behind that model.
WHY TRUNEXO EXISTS
A sourcing relationship should be easier to understand.
International buyers often depend on China for supply while struggling to see what is happening between a product request and a shipment. Supplier identities, quotations and responsibility can become unclear when something changes.
TruNexo is Edison's answer to that problem. The original supplier or disclosed export entity sells the goods; TruNexo is paid separately to search, verify, communicate, inspect and follow the work agreed with the buyer.
THE OPERATING TEST
The buyer should be able to see who the supplier and payment entity are, what the goods seller is charging and what TruNexo is responsible for.
EXPERIENCE THAT SHAPES THE SERVICE
From Canadian classrooms and product teams to Yiwu's supply network
Each step contributes to a practical understanding of how products, platforms, buyers and Chinese suppliers connect.
SINCE 2016
A continuing focus on cross-border commerce
Since 2016, Edison has focused on cross-border commerce. Alongside his professional roles, he has remained active as an Amazon and Etsy seller.
AMAZON CANADA
Product Research Engineering
Edison worked directly for Amazon Canada in Product Research Engineering.
ANT FINANCIAL
Three years as a full-time Product Manager
After returning to China, Edison worked full-time for three years as a Product Manager at Ant Financial.
YIWU, CHINA
On the ground where sourcing happens
Today, Edison is based in Yiwu and is building TruNexo as a founder-led sourcing service for international businesses that want clearer communication, visible pricing and accountable China-side support.
FOUNDER-LED IN PRACTICE
Clear ownership, not a faceless hand-off
The purpose of a founder-led model is not to claim that one person does every specialist task. It is to make responsibility and communication easier to trace.
- Your brief is reviewed before the service scope is proposed.
- Assumptions, exclusions and paid extras are made visible.
- The original supplier or disclosed export entity information is presented for your decision.
- Specialist inspections, testing, freight and destination-country advice are identified as separate services when needed.
THE BEST STARTING POINT
A clear product requirement beats a broad sourcing request.
TruNexo can work across product categories, but every paid search begins with a defined brief. That keeps the work focused and the result comparable.
A strong fit
- A business buyer with a defined product or product family
- A realistic target quantity, timeline and destination
- Clear mandatory specifications or certification needs
- A buyer who values visibility over hidden product margins
Clarify before starting
- The product, material or required function is still changing
- The target price is not aligned with the required specification
- The request combines unrelated SKUs without a defined scope
- Destination-country requirements have not yet been identified
BUYER-SIDE FROM DAY ONE
Work directly with a China-side sourcing partner.
Share the product, quantity, destination and must-have requirements. Edison will first determine whether TruNexo is the right fit for the project.