CANADA
Ten years studying in Canada
Edison spent ten years studying in Canada. He earned a bachelor's degree in Marketing and a master's degree in International Trade.
ABOUT THE FOUNDER
Built by someone who has worked across both sides of a cross-border order.
TruNexo combines overseas market understanding with hands-on, China-side sourcing support. Edison Zhao brings the buyer perspective, product experience and commercial context behind that model.
WHY TRUNEXO EXISTS
A sourcing relationship should be easier to understand.
International buyers often depend on China for supply while struggling to see what is happening between a product request and a shipment. Supplier identities, quotations and responsibility can become unclear when something changes.
TruNexo is Edison's answer to that problem. The original supplier or disclosed export entity sells the goods; TruNexo is paid separately to search, verify, communicate, inspect and follow the work agreed with the buyer.
THE OPERATING TEST
The buyer should be able to see who the supplier and payment entity are, what the goods seller is charging and what TruNexo is responsible for.
WHO TRUNEXO IS
Independent buyer-side sourcing support in Yiwu, China
TruNexo is Edison Zhao’s operating trade name, not a registered company. It supports international B2B buyers with a defined China-side purchasing task and an agreed written scope.
- Services include supplier research and verification, quote comparison, sample coordination, production follow-up, and agreed visits or inspections.
- The primary service regions are the Middle East and Spanish-speaking Latin America; inquiries from other countries are reviewed case by case.
- The disclosed supplier or export entity sells the goods. TruNexo service fees are documented separately; TruNexo is not the goods seller, exporter, importer or customs broker.
EXPERIENCE THAT SHAPES THE SERVICE
From Canadian classrooms and product teams to Yiwu's supply network
Each step contributes to a practical understanding of how products, platforms, buyers and Chinese suppliers connect.
SINCE 2016
A continuing focus on cross-border commerce
Since 2016, Edison has focused on cross-border commerce. His experience includes practical work as an Amazon and Etsy seller.
AMAZON CANADA
Product Research Engineering
Edison worked directly for Amazon Canada in Product Research Engineering.
ANT FINANCIAL
Three years as a full-time Product Manager
After returning to China, Edison worked full-time for three years as a Product Manager at Ant Financial.
YIWU, CHINA
On the ground where sourcing happens
Today, Edison is based in Yiwu and is building TruNexo as a founder-led sourcing service for international businesses that want clearer communication, visible pricing and accountable China-side support.
FOUNDER-LED IN PRACTICE
Clear ownership, not a faceless hand-off
The purpose of a founder-led model is not to claim that one person does every specialist task. It is to make responsibility and communication easier to trace.
- Your brief is reviewed before the service scope is proposed.
- Assumptions, exclusions and paid extras are made visible.
- The original supplier or disclosed export entity information is presented for your decision.
- Specialist inspections, testing, freight and destination-country advice are identified as separate services when needed.
THE BEST STARTING POINT
A clear product requirement beats a broad sourcing request.
TruNexo can work across product categories, but every paid search begins with a defined brief. That keeps the work focused and the result comparable.
A strong fit
- A business buyer with a defined product or product family
- A realistic target quantity, timeline and destination
- Clear mandatory specifications or certification needs
- A buyer who values visibility over hidden product margins
Clarify before starting
- The product, material or required function is still changing
- The target price is not aligned with the required specification
- The request combines unrelated SKUs without a defined scope
- Destination-country requirements have not yet been identified
TRUNEXO AT A GLANCE
Straight answers about TruNexo
These answers describe the current launch-stage service. Each accepted written scope and project quotation controls the actual work.
What is TruNexo, and who runs it?
TruNexo is Edison Zhao’s operating trade name for an independent, buyer-side China sourcing support service based in Yiwu, China. TruNexo is currently not a registered company. The contracting identity for a future paid engagement must be confirmed before acceptance.
Which buyers and destinations are a fit?
TruNexo focuses on B2B buyers with a defined product or closely related product family and a realistic quantity range. The primary service regions are the Middle East and Spanish-speaking Latin America. Inquiries from other countries are reviewed case by case, subject to destination requirements and actual capacity.
What is free, and what does supplier research cost?
The US$0 fit check covers initial fit, feasibility, destination and the next scope; it does not include supplier names, a shortlist, negotiation or a sourcing report. Supplier research is US$100 per confirmed product brief: one SKU or a closely related product family, up to three candidates, one clarification round and one rule-based replacement. The fee is fully credited toward managed sourcing for the same confirmed brief if an order is placed within 60 calendar days after the research report.
How is the managed sourcing fee calculated?
Each progressive rate applies only to its band of net goods value: 8% on the first US$3,000, 5% on the US$3,001–US$20,000 portion, and 3% above US$20,000. The minimum is US$150 per order. Orders below US$1,000 are reviewed case by case. Freight, duties, taxes, testing, certification, tooling, samples, travel and other third-party costs are separate unless an accepted written scope says otherwise.
Who receives goods payment and handles customs?
Unless an accepted written scope expressly provides a different route, the buyer pays the disclosed goods seller—the supplier or export entity—directly to its verified official business account. TruNexo service fees are documented separately. The supplier or export entity handles China export declaration when qualified or through a registered customs broker. The buyer or importer normally handles destination clearance, permits, duties and taxes unless the goods contract allocates them differently under an agreed Incoterms® rule. TruNexo is not the goods seller, exporter, importer or customs broker.
Are visits, inspections or guarantees included automatically?
Visits, audits, inspections, testing and shipping support require their own agreed written scope and costs; they are not automatically included in supplier research. TruNexo does not promise the lowest price, zero risk, guaranteed quality, certification, clearance or delivery. No paid project is accepted or started until applicable contracting and operational readiness are completed and approved, and the written scope is accepted.
Edison’s stated experience distinguishes Product Research Engineering at Amazon Canada from his later Product Manager role at Ant Financial.
BUYER-SIDE FROM DAY ONE
Work directly with a China-side sourcing partner.
Share the product, quantity, destination and must-have requirements. Edison will first determine whether TruNexo is the right fit for the project.